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Leap Year


Leap Year

Silicon Valley comedy series about the founders of 'Skype with holograms' startup, C3D.

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Leap Year


Leap Year

Silicon Valley comedy series about the founders of 'Skype with holograms' startup, C3D.

 
 

LEAP YEAR

Establish trust and credibility for Hiscox Insurance among tech entrepreneurs to drive awareness of the company’s new small business insurance products for startups.  Unboxd created and produced LEAP YEAR - a scripted half hour comedic drama about first-time entrepreneurs founding a “Skype with holograms” startup and facing real-life challenges Hiscox’s specialty insurance products could cover.  

 
 
 
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Leap Year Campaign


Leap Year Campaign


 
 

results

With paid distribution on Hulu, strategic event partnerships with Mashable and VidCon, social media activations, media relations and promotional support from recurring guest stars Eliza Dushku (Buffy), Josh Malina (Scandal), Craig Bierko (unReal) and Reddit Co-founder Alexis Ohanian Leap Year drove a 35% sales increase for Hiscox.  After two two seasons on Hulu, Hiscox uncoupled from Leap Year and Unboxd sold the series to USA Network.

 
 
 
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Leap Year Campaign Results


Leap Year Campaign Results


 

press