Launch Trident Layers® YouTube presence through hero content, event sponsorship and influencer amplification.
Unboxd partnered with Horizon Media and Dick Clark Productions to develop and produce The Webventures of Justin & Alden - a five-episode, scripted road trip comedy in conjunction with the Streamy Awards and featuring dozens of cameos including Felicia Day (MST3K), Milo Ventimiglia (This is Us), Illeana Douglas (Easy to Assemble), Shannen Doherty (90210), Tony Janning, Taryn Southern and David Wain (Wet Hot American Summer).
To reach Trident’s target male 15-30 audience, Unboxd partnered with College Humor, My Damn Channel and Comedy Central to distribute the series.
“Webventures” has ninjas, vampires, superheroes, time travel, and George Washington as a principle character… so we’ve essentially eliminated subtlety and realism right off the bat like any smart, absurdest comedy does.
The web talent cameos aren’t just in front of the camera, with Sean Becker, Streamy-winning director of The Guild, helming the series. Legend of Neil creators Tony Janning and Sandeep Parikh penned the script, and UNboxd's Wilson Cleveland was the primary producer overseeing the production and orchestrating the sponsorship deal.
Cadbury's Trident Layers®, is standing by its association with the ceremony, acting as the presenting sponsor of a Streamy-themed web series, "The Webventures of Justin & Alden," premiering Tuesday on My Damn Channel