The Temp Life began as a "cost-effective" way to boost brand recognition and became a bona fide phenomenon. At the start of its most charming season, the charming weekly comedy series had notched roughly 18 million views.
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Cleveland wears many hats as a producer of numerous web series, including The Webventures of Justin & Aldenand The Temp Life, in which he also stars. Below, he discusses web video’s trouble with discoverability, his secret crush on Clicker.com and the difficulties that come with producing branded content.