It’s no coincidence that’s new web series is helmed by former teen heart throb Jason Priestley, this time in the director’s chair. The show is chock full of juicy rich kid/poor kid drama reminiscent of a certain Beverly Hills show, but this time it all goes down by a lake (one excellent excuse to shoot attractive people constantly dressed in bathing suits).

While The Lake is undoubtedly a sudsy Summer soap, it is unapologetic about what it’s all about, making it all the more enjoyable to escape into just like a vacation on a lake. With the first four episodes up today, each handily setting up dating and relationship drama for the next, it’s hard to click away despite the interruption of J&J’s Clean and Clear ads right in the middle (the show’s nicely captured sponsor for a show aiming to capture an O.C. and Gossip Girl type audience).

The show also seems a nice get for writer-creators Meredith Lavender and Marcie Ulin who both served as writers on the short-lived series Eight Days a Week. These gals really know how to tease and pay off juicy teen drama and gossip ala dealing with divorced parents, teen pregnancy, and summer jobs all while looking good in a bathing suit. Heather Ann Davis stars as Olivia, a newcomer to the lake scene which is complete with beach-body teens including queen bee Alexis (Samantha Cope).

It also makes sense the show production of the show was handled by Generate (the studio behind Republicrats and Pink the Series). The company has now been creating web series and other new media solidly for three years with founder Jordan Levin (former TheWB chief) remaining hands on.

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